New Website
Photo by Guilherme Benites
And just like that Ale Kertzer is reborn. Rewritten, restyled, rebranded. Same Ale, just more grown up and raw I guess. These months led me to question a lot of things. Basically everything. I’ve learned that sometimes questions are more important than answers. I’ve learned that natural and nature is beautiful. Natural is nature. Nature is natural. I’ve learned that nothing is linear. Cycles are circular. Highs and lows. It’s important to flow in order to float. I’ve learned the importance of community and that set the premise of how I chose to enter this new phase - working and collaborating with people that have been by my side since Ale Kertzer was still maturing and flourishing behind the pseudonym AK Stylist. The rebranding process was beautifully challenging as I thoughtfully curated this new aesthetic and the words to support it. The words to embrace it. The words to explain what I do and why I do it. So here it is. Here I am. Shot from my home surrounded by supportive people that make me feel like home. It’s a constant metamorphosis and as I invite you to see my new colors and patterns, I hope you will invite me to discover yours too.
